The "Opt-In" vs. "Opt-Out" Showdown
While both laws aim to protect user privacy, they operate on two different philosophies.
GDPR (The UK/EU Law)
The GDPR is an "opt-in" system. This means you cannot set any non-essential cookies until a user gives you clear, affirmative consent.
- What it means: All your analytics and marketing toggles must be off by default.
- Who it affects: Any website that has visitors from the UK or EU.
CCPA (The California Law)
The CCPA is primarily an "opt-out" system. This means you can have cookies active on load, but you must give users a clear and easy way to opt out of the "sale" of their personal information.
- What it means: You must have a "Do Not Sell or Share My Personal Information" link.
- Who it affects: Businesses that meet certain revenue or data processing thresholds and do business in California.
LoveCookies handles both. Our platform can detect where your user is visiting from and show the correct banner—an "opt-in" banner for UK visitors and a "Do Not Sell" banner for Californians.